To even a technology neophyte, Windows is synonymous with Microsoft and vice versa. To a tech marketer, Rowland Hanson is a name that is the stuff of legend. The story of how Windows got its name has been mentioned in numerous books, articles, and countless departmental discussions around branding, naming, and marketing strategies. You can Google “Rowland Hanson Microsoft Windows” and read about how Bill Gates personally recruited Rowland from Neutrogena to serve as Microsoft’s first marketing executive. And, upon joining, how Rowland convinced Gates to name its GUI based MS-DOS extension or add-on as “Windows” instead of “interface manager.” I never met Rowland in person. I first reached out … Continue reading Marketing Joint